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New names join CFJLIVE line-up


It’s less than three months until the big event and CFJLIVE’s exhibitor line-up continues to grow.  Alongside fledgling companies and big brands, established firms are also looking to use the platform to relaunch new business and operations.  They include flooring distribution firm, SASGO.


Formerly known as SFS, SASGO has over 30 years industry experience and is expanding its distribution arm nationally. Along with the name change and rebrand, the firm has extended its flooring portfolio throughout its operations in Langley, Leeds and Glenrothes. The launch, which is cemented by a new trade website - at  – will also see the firm’s activities ramped up at all locations. 


SASGO’s tagline - Keeps the project moving - is more than just a phrase.  It reflects the firm’s entire ethos and its plans to bring that ethos to life, with innovative products and services.


“We see the CFJ Expo as the perfect way to showcase the breadth of our service and our relationships with key suppliers in the industry.  We promise interesting talks and demos, product recommendations and more, all with a focus on eliminating downtime and keeping projects moving,” explained SASGO’s Managing Director, Neville Smerdon.


How SASGO impacts the industry and how they challenge service expectations makes them one to watch; not ‘the new kid on the block’ but a dedicated team of floor industry experts with a desire to make a positive impact in national distribution.


CFJLIVE will be broadcast live on Thursday 1 July – between 2-7pm - from a main stage at FITA’s training centre in Loughborough, and from exhibitors’ showrooms, offices and factories from around the world.  For fast registration - and to access exhibitor listings and more information – please visit or contact Stuart Bourne at CFJ at










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